My Work
Take a look at the work I’ve delivered over time. My skills have grown through donning and doffing many different hats for fintech, advertising, PR, healthcare, clinical research, and SaaS industries.
I specialize in marketing, strategic planning, project management and product commercialization so have been positioned to master multiple technologies, research, presentation and design skills to make myself the best possible Product Marketer I can be. Change is constant and crucial for improvement.
Sketchnote Handouts
To demonstrate sketchnoting as a unique way to document a lesson, pitch or meeting, I sketched artwork for and produced an EduForum agenda handout.
EduForum Pitch Contest
At the EduForum, one EdTech community representative per team lead seven groups of clinical educators to re-imagine an upcoming lesson using new tech, strategies, or tips from their Ideation Card Decks and pitch their refreshed ideas for an audience vote.
Ideation Cards
With my team, I produced a deck of Ideation Cards, which were passed out at the EduForum workshop with QR codes to learn more about a plethora of tech recommended by our community innovation partners and clinical educators.
Pitch Deck
Here’s an example of an Everyware pitch deck. A sales support resource I’ve iterated on countless times: Sometimes to target ISVs, sometimes for direct SaaS portal users, or for tradeshow audiences, or for potential ISO partners.
I’ve adjusted this deck to appeal to different vertical markets with different stats, use case examples, testimonials and will add in slides for the team to use when new products are released.
Marketing Team Progress Report Deck
This presentation was built in PowerPoint, my favorite software for creating the most sophisticated, animated and engaging decks. This is an example of a Marketing Team Quarterly Update, in which I share with internal teams all of the tradeshows, SEO progress, website stats, agency vetting, social media activity, media relations, email engagement, new sales enablement library assets and Go-To-Market activities that were conducted over the past quarter. When presenting charts, graphs and KPIs it’s helpful to use PowerPoint’s powerful custom animation to keep my audience engaged *impressed.
Go to Market Training Deck
For each new product release, I dedicate time to preparing in-depth training about the feature, the competitors in the marketplace who offer a similar feature, the clients in our portfolio who will benefit from it and a great walkthrough of how to use it. At the end, the team should ace a GTM readiness quiz, which I prepare to go with the deck.
Product Webpage
Part of a Go to Market checklist involves making sure there is a well explained and compelling product description on the company website, obviously. Here is an example of a page that I mocked up for our web developer, outlining the features and benefits of Everyware’s Hosted Checkout product.
Campaign Landing Page
For campaigns targeting specific audiences with the intention of driving specific actions such as generating leads from qualified customers, I’ve used sites like Unbounce and Active Marketer to build simple landing pages with a lead generation forms like the example here. Here’s an example of a landing page that was co-developed and legal-vetted for an integrated BNPL solution between my company and our partners.
Co-Branded Webpage
When partnering reseller or partner, a page that combines both companies’ selling points with some specific Calls to Action is in order. Here is an example of a landing page design that was built into a client company’s dashboard describing payment and texting products available in the white labeled SaaS portal “Powered by Everyware” to which SMBs just getting started were referred.